As a digital marketer, I’ve had to put on many hats, from content creator to social media ad specialist and strategist, I’ve gained a lot of experience in the past 8 years.
I am familiar with WordPress and other sites. I can also assist developers to create websites that attract and retain users.
I’ve used the following email marketing tools and or CRM tools: Hubspot, Mailchimp, Active Campaign, EngageBay, and Everlytic.
I speak Meta fluently. I’ve done multiple Meta Blueprint courses. I am specialised in social media ad management – from creating audiences to running social media campaigns. I’ve also used an extensive list of different social media scheduling tools such as Buffer, Sprout, Gainapp, and Hootsuite.
I have the ability to write copy that seduces the search engine. But, I am more passionate about writing stories that inspire and drive people to take action.
Even though I am not a designer, I can give designers creative direction and copy to ensure that the brand stands out.
I believe that marketing is in the details. Sometimes, it’s an email signature, sometimes it’s a big billboard on the N1, and sometimes it’s the way you talk to your customers. I have the skill set to ensure the brand has a digital presence that surpasses the digital platforms.
Successful digital marketing sometimes requires small, but strategic changes to create impactful returns.
Lizanne Theron